Job Details

Public Relations Manager

Cupertino, California, United States

Marketing

Summary

Posted: Jun 24, 2025

Weekly Hours: 40

Role Number: 200607219

Imagine what you can do here. Apple is a place where extraordinary people gather to do their lives best work. Together we create products and experiences people once couldn’t have imagined, and now, can’t imagine living without. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do.

Description

APPLE INC has the following available in Cupertino, California and various unanticipated locations throughout the USA. Develop Public Relations strategy and approach for new iOS releases, working closely with the global public relations team, Product Marketing, Marcom, Retail, Developer Relations,
Legal, Government Affairs, and more. Manage media relations, working with press to highlight the newest features available to iPhone users. Manage software reviews and develop stories
with media featuring interviews with Apple team members. Analyze media coverage and develop reports. Work with third-party developer/app partners who are part of Apple product
launches, reviewing press releases and announcements and integrating them into launch briefings, media outreach and other launch and ongoing public relations activities. Build media
and create relationships, perform going outreach, and issues/crisis management. Develop comprehensive public relations plans for iOS throughout the year to set goals, objectives, and
strategies for increasing visibility for major iOS features across media and social channels. Work closely with other Worldwide Public Relations team members to cross-collaborate on
activities. Work closely with the Product Marketing, Marcom, Retail, and App Store teams to build holistic product campaigns that can be executed across channels. Analyse campaign
outcomes and apply learnings to optimize future activities. Develop and maintain relationships with third-party developers and organizations working with Apple on new technologies.
Partner with third-party organizations on launch moments and announcements. Place media stories about the collaborative work between Apple and third-party entities. Develop processes
and tools to build and maintain global team relationships. Lead international team planning sessions and meetings, helping align public relations strategies and activities between countries.
10% domestic and international travel required. 40 hours/week. At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 - $216,900/yr and your base pay will depend on your skills, qualifications, experience, and location.

PAY & BENEFITS: Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits: https://www.apple.com/careers/us/benefits.html.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Minimum Qualifications

• Bachelor’s degree or foreign equivalent in Linguistics, Public Relations, Marketing, Communications, or related field and 7 years of experience in the job offered or related occupation.

• 5 years of experience with each of the following skills is required:

• Write messaging and develop the positioning of products for a technical and mainstream media audience.

• Building out launch strategies, by working with the global press and creators about product launches, auditing the media landscape for relevant media contacts and building a social media strategy.

• Maintaining coverage for products through established relationships with media and content creators.

• Writing and editing for pitches and press materials that inspire global news cycles.

• Develop and maintain strong media and influencer relationships by discovering contacts at media publications and across social media channels and using media databases to develop and place stories.

• Working across product marketing, engineering, and other internal stakeholders on technological details.

• Managing multiple projects and programs from start to finish.

• Analyzing media coverage and sentiment and applying insights to the team’s work.

• Working cross functionally across teams and geographies, ensuring focus on strategies for the customer

Preferred Qualifications

• N/A

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.