Job Details

Description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

American Express’ Global Advertising & Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express through differentiated and innovative branding, marketing and experiences. We have an ambitious goal: to be the most creative department in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective. Within GABM sits the Global Brand Content & Media team who is responsible for building best in class brand content across channels and audiences (including Amex’s internal creative agency, OnBrand), driving impact and innovation through global media and analytics, and delivering cultural and brand platforms that bring the Powerful Backing of American Express to life.

We’re seeking a Director of Global Media Brand Safety that will help our team accomplish the following:

• Build out and lead a team responsible for operationalizing our paid Media Brand Safety strategy, governance and approval process across the Enterprise

• Set the strategic vision for vetting and approving paid media plans, partnerships & activations, ensuring all enterprise activity adheres to our media brand safety guidelines

• Enhance tracking system to monitor enterprise performance and share results & best practices

• Create globally adaptable brand safety frameworks, processes & updated guidance to mitigate brand and reputational risk

• Enhance operational controls while driving innovation in our approach to drive increased agility, performance & results

• Act as an Enterprise Brand Safety Center of Excellence (COE), working closely with key business partners across GABM, BU marketers, and enterprise marketing functions, such as GCO, Compliance and Corporate Affairs & Communications, across all levels

Specific responsibilities will include:

• Strategic planning: Lead a COE focused on standing up an E2E enterprise Media Brand Safety governance process. This includes formalizing & documenting a process, creation of socialization materials, documentation of guidelines and best practices, global process training for colleagues, ongoing tracking & capability enablement.

• End-to-end program management: Ongoing brand safety governance, establishing approval forums/processes, tracking key metrics, and evolving digital solutions for documentation. Ensure all compliance assets and operational excellence policies are documented and completed.

• Ongoing evaluation and tracking: Continue to evolve, review, digitize and scale media plan approval criteria and performance tracking

• Stakeholder management: Coordinate and lead all internal (CA&C, GCO, Compliance, Audit, Risk) & external (agency) stakeholder collaboration. Partner closely with the Global Media team & agency to refine brand safety strategy across all paid channels (i.e., TV/CTV, audio, social, digital & out-of-home media)

• Innovation: Identifying key areas for innovation and evolution leveraging internal & external technologies and processes

Minimum Qualifications

• Minimum 10 years agency/brand experience in marketing/media, consulting and/or strategy

• Familiarity and interest in digital, social & offline paid media channels

• Understanding of the paid media, social and advertising landscape, emerging technologies and platforms, as well as brand risk and safety controls required to protect a global brand

• Experience managing media agencies strongly preferred

• Detail-orientated, with outstanding project management & accountancy skills (handling timelines, processes and media implementation needs)

• Self-starter and problem solver who thrives in a rapidly changing, dynamic environment. Able to add clarity to and navigate ambiguous situations.

• Ability to work autonomously as well as collaborate effectively with others and build positive relationships across a large organization

• Infectious curiosity and passionate about innovation, creative problem solving, and ability to thrive in a fast paced, dynamic environment

• Proven ability to lead a high performing team, and drive meaningful career growth for team members

• Outstanding presentation skills with the confidence to present to across various levels of leadership

• Superb organizational and proven track record of managing and navigating wide-ranging organizations and processes and ability to balance multiple priorities

• Strong team player with ability to build relationships and influence decisions to get things done

• Passion for innovation, technology, and brand marketing

• Bachelor’s degree

Qualifications

Salary Range: $123,000.00 to $215,250.00 annually bonus equity (if applicable) benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

Job: Marketing

Primary Location: US-New York-New York

Schedule Full-time

Req ID: 26000938