Job Details

Description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

Description:

The Global Advertising and Brand Management (GABM) organization has a mission to create marketplace demand and drive commerce for American Express through differentiated and innovative products, partnerships, marketing, and customer experiences.

OnBrand – American Express’ In-House Creative agency – is on a journey of exciting expansion. Our ambition is to “Become creative partner-of-choice to build seamless customer experiences for our Business Units, essential for driving results and unlocking value through deeper knowledge of our business, powered by industry-defining creative excellence”. We are focused on developing forward thinking ideas and work across channels, end-to-end experiences in digital and beyond.

Role:

The Brand Design Strategy team is responsible for setting the vision for how the American Express brand is expressed through design decisions across the enterprise, drawing upon the brand’s strategic principles, and ultimately building brand value. They are responsible for defining the Brand Identity for American Express and partnering with a myriad of stakeholders to translate the brand across channels, products, and experiences.

The Senior Manager, Visual Identity & Digital Design Strategy will lead strategic design initiatives to evolve and refine Amex’s visual identity systems across digital journeys, driving compelling, on-brand design solutions that generate exceptional UI and digital marketing experiences. In close partnership with Enterprise Digital Design and Research teams, this individual will be responsible for understanding business challenges across the digital ecosystem, identifying in-house or external agency solutions, and ultimately provide guidance that leads to exceptional digital design work that propels the brand forward.

Responsibilities:

This person will proactively identify opportunities to evolve Amex brand elements while balancing enterprise and business unit priorities to optimize the end user experience. They will collaborate directly with a cross-functional team of stakeholders, including creative and brand strategists, business unit partners, in-house creative teams, and external agency partners to develop and refine brand principles and guidance, ensuring connectivity and consistency across the enterprise brand experience.

• Partner directly with our digital Design System and product teams to ensure brand VI is represented effectively in our digital ecosystem

• Solicit feedback on gaps in our VI across our digital channels from senior designers and design leadership to ensure evolution is grounded in real world use

• Own and evolve key elements of digital brand VI such as our iconography, illustration, and motion principles, among others

• Identify where external expertise is required and engage with and oversee agencies where appropriate

• Present strategic design vision to leadership stakeholders across marketing, product, and design to gain alignment for VI evolution

• Deliver appropriate tools and documentation to ensure easy adoption and use by designers and content creators across the enterprise

• Own communication strategy of digital VI to ensure adoption and clarity around updates and timelines

Qualifications:

• 5-7 years of experience bringing brands to life in digital ecosystems, including digital experience design, graphic design, digital design strategy, branding or similar discipline. Agency and/or corporate experience preferred.

• Proven ability to lead digital design strategy initiatives and deliver best-in-class design systems, including core branding elements such as logos, typography, color, illustration, animation, photography, and more.

• Strategic thinker with strong knowledge of evolving UX and UI design principles and branding system best practices to drive relevancy across experience journeys.

• Ability to clearly communicate design strategies and solutions – both verbally and visually – to internal and external stakeholders with varying degrees of brand, design, and digital knowledge.

• Ability to drive multiple complex workstreams forward simultaneously, with internal and external creative teams.

• Adept at writing and reviewing creative briefs, developing and collaborating on statements of work, and managing projects to budget and timing requirements.

• Ability to define and track KPIs to measure the impact of visual identity standards and identify improvement opportunities

• Passionate, curious, and knowledgeable about branding, art, design, and digital creative.

Requirements:

Case studies/portfolio demonstrating a track record of delivering best-in-class brand design systems across digital channels

Qualifications

Salary Range: $103,750.00 to $174,750.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

Job: Marketing

Primary Location: US-New York-New York

Other Locations: US-Georgia-Atlanta

Schedule Full-time

Req ID: 25017602