Job Details

Content Strategy Analyst, Apple TV Culver City, California, United States

Marketing

Summary

Posted: Jun 26, 2025

Weekly Hours: 40

Role Number: 200610930

Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish.

The mission of the Content Analytics Lead is to prioritize and optimize Apple TV+’s original content across the team’s efforts in subscriber acquisition, engagement and retention. The content analytics role is to build cross-functional frameworks, metrics, and quantitative approaches to evaluating content performance against goals, building robust models to quantify the lift in media optimization, advocating for individual content success while keeping in mind overall service growth across subscriber acquisition, engagement, and retention efforts.

The right person for this role has outstanding analytical capabilities, loves solving ambiguous problems, ability to tell a story with data both verbally and visually, and is passionate about television and movie content. If you are someone who is analytical and passionate about using data to drive business decisions, then this is a phenomenal role for you.

Description

• Conduct in-depth analytics to inform scheduling decisions, launch strategies, and programming for key partners.

• Analyze content performance using third-party data tools (e.g., Nielsen) to identify growth opportunities and optimize efficiency.

• Proactively surface viewership trends to support strategic decision-making.

• Build expertise in industry trends and competitive performance, translating insights into actionable recommendations.

Minimum Qualifications

• Minimum of 5 years of hands-on analytical experience, with a focus on deriving strategic insights

• Minimum of 3 years of experience in the media and entertainment industry (streaming preferred)

• Minimum of 3 years experience working with Nielsen data tools

• Proficiency in SQL, Excel, and Tableau

• Strong communication skills and comfort presenting complex data

• Bachelor’s degree in a relevant field (e.g., Analytics, Data Science)

Preferred Qualifications

• Masters Degree or higher in a relevant field (e.g., Analytics, Data Science)

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $119,200 and $225,500, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.