Job Details

Senior PR Manager, Launch Communications

Cupertino, California, United States

Marketing

Summary

Posted: Jun 11, 2025

Weekly Hours: 40

Role Number: 200608183

Apple's communications team shapes and shares with the world the stories about our innovative products and services, and the values that drive everything we do. The team includes professionals with a range of backgrounds including public relations, journalism, social media, writing and buzz marketing. We’re looking for trailblazing, creative and collaborative professionals from a variety of fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple!

We are currently seeking a Senior PR Manager for our Communications team. The successful candidate will be responsible for developing the communications strategy and proactively managing activity with media and influencers to drive understanding and excitement around Apple Products. This role will focus on launch, planning and liaising with teams that bring to life a product launch and project managing the process.

Description

The successful candidate will bring energy, ideas and an appetite to bring fresh storytelling ideas to fruition, and will work collaboratively with a variety of other teams and functions to create and deliver the activity that increases awareness and understanding. This may include other PR managers, country PR Managers, Product Marketing, Events and Marcom.

You will help us find new ways of working across functionally, optimize processes and clarity around planning, and will be tasked with leading our efforts comprehensively and presenting the PR voice in the launch window.

Minimum Qualifications

• 7+ years of experience in communications

• Past leadership experience, managing and developing teams

• Fluency in English

Preferred Qualifications

• BS/BA or equivalent experience

• Effectively builds formal and informal relationship networks inside and outside the organization.

• Develops and delivers effective communications that convey a clear understanding of the unique needs of different audiences.

• Analyses complex, high quantity, and sometimes contradictory information to effectively solve problems.

• Understands internal and external stakeholder requirements, expectations, and needs.

• Experience in media relations and have developed a network of media contacts in technology, consumer, lifestyle spaces.

• Experience in the latest trends in podcasting, newsletters and growing needs in creator space.

• Successfully delivered creative PR campaigns that have created meaningful impact.

• Self-motivated, possess a positive team-player attitude and passionate about consumer technology. Self-starter who is dedicated and demonstrates creative and critical thinking abilities.

• Excellent written and verbal communications skills. Superb attention to detail.

• Able to work with ambiguity and on complex topics across multiple jurisdictions. Skilled in multi-tasking, delivering under tight timelines, adapting quickly to change.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $185,800 and $279,600, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.