Job Details

PR Manager, App Store

Cupertino, California, United States

Marketing

Summary

Posted: Jun 17, 2025

Weekly Hours: 40

Role Number: 200608702

Apple's communications team shapes and shares with the world the stories about our innovative products and services, and the values that drive everything we do. The team includes professionals with a range of backgrounds including public relations, journalism, social media, writing and buzz marketing. We’re looking for trailblazing, creative and collaborative professionals from a variety of fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple!

We are currently seeking a PR Manager for our Communications team. The successful candidate will be responsible for helping develop communications strategy and proactively managing activity with media and influencers to drive understanding and excitement around the App Store and developer initiatives.

Description

Responsibilities include driving strategy; planning and execution of major PR programs and initiatives; monitoring and analyzing developments in the news; and identifying and managing issues in a dynamic environment and continuous news cycle. Candidates should have strong media relations skills and the ability to craft messaging that supports compelling media stories, create communications programs, and drive momentum across new products and features.

Minimum Qualifications

• 7+ years experience in public relations, PR agency or corporate settings

Preferred Qualifications

• The ideal candidate will be ambitious with a real passion for technology and innovation

• Strong PR experience in the areas of consumer technology, digital services/apps, developer storytelling are preferred

• A self-starter who is dedicated and demonstrates creative and critical thinking abilities

• Excellent written and verbal communication skills

• Strong organizational skills, the ability to focus and simplify tasks while managing multiple projects and programs from start to finish

• Works well under pressure, with proven experience working on complex, international, large-scale, time-critical projects

• Ability to quickly analyze media coverage and sentiment, see around corners and apply insights to the team’s work

• Effective collaborator who will work cross functionally across teams and geographies while demonstrating integrity at all times

• Bachelor's degree or equivalent experience

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $216,900, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.