Job Details

Weekly Hours: 40

Role Number: 200645080-0670

Summary

Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish.

The Services External Marketing Group at Apple is responsible for driving new customer acquisition as well as cultivating awareness of Apple’s services and accompanying content, through a variety external marketing channels.

We are in search of an experienced Paid Search Specialist to join our in-house activation team to work across a new Services line of business, Creator Studio.

Description

As a Paid Search Specialist, you will be responsible for:

Planning, building, and managing paid search PPC (pay-per-click) campaigns in self-service SEM platforms (Google, Bing, and other search engines)
Campaign planning and setup in platform, you will be tasked with continually finding ways to improve performance efficiency through ongoing optimization
In depth analysis leading to actionable insights, trend spotting, strategic pacing, and performance optimization of the paid search channel
Working hand-in-hand with digital marketing strategy, ad ops, analytics, and measurement teams to deliver end-to-end execution and performance management of paid search campaigns
Defining and measuring short and long-term marketing success across paid search and have a strong passion for data storytelling

Minimum Qualifications

• BS/BA degree required

• 4+ years of proven experience in a Paid Search marketing role, either agency or client-side with recent hands-on-keyboard experience

• Expert knowledge of paid search self-service platforms (i.e. Google Ads, and Microsoft Ad Center

• Intermediate experience with bid management platforms I.e. SA360, Skai/Kenshoo, Marin

• A solid understanding of the principles of PPC campaigns and its optimization levers and interpreting results to key stakeholders

• Strong visualization skills via Keynote or PPT; understanding of how to tailor communications to stakeholders with various levels of digital media literacy

• Ability to build close relationships within and across teams with excellent social, oral, and written communication skills

Preferred Qualifications

• Familiarity with SEO principles and other digital media channels like Google Demand Gen and paid social

• Understanding of marketing attribution & alternative measurement methodologies

• Knowledge of SEM competitive insight tools I.e. Adthena, SEMRush, Profound

• Google Ads Certification

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .