Job Details

Digital Media Performance and AdTech Specialist, Marcom

Sunnyvale, California, United States

Marketing

Summary

Posted: Jun 06, 2025

Role Number: 200608267

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.

The Digital Media Performance and AdTech Specialist, leads our paid performance programs across search and Amazon. They are responsible for leading our global media agency in developing, implementing, and optimizing paid search and Amazon media campaigns to drive measurable results. They work closely with cross-functional teams to ensure the alignment of paid media strategies within our greater campaign goals.

Description

As our digital performance specialist, you will build upon our current performance media approach, testing aggressively and explore new ad tech opportunities. You will also ensure results and learnings are paid forward and socialized to all cross functional partners.

RESPONSIBILITIES INCLUDE:
- Managing a multimillion dollar budget, optimizing media spend to achieve constant improvements in campaign goals.
- Owning the learning agenda, that includes creative and incrementally tests spanning multiple countries and lines of business
- Building a strong partnership with our global media agency sharing in the opportunity to be creative and effective.
- Staying ahead of new ad tech and search platforms, behaviors as our media landscape continues to quickly evolve.
- Identifying insights and performance metrics to continuously optimize campaigns and drive strategic decision-making
- Briefing and supporting our media teams globally in their efforts to implement or replication their local campaigns.

Minimum Qualifications

• At least 10 years of experience in media advertising plus familiarity with retail or e-commerce media

• Experience in initiating, briefing and executing, effective performance campaigns specifically across search and amazon

• Deep understanding of digital ad tech, keyword and bid strategies across various ad platforms

• Experience partnering cross-functionally with teams and 3rd party vendors to ensure innovative media strategies

• Experience managing large media budgets and negotiating and securing favorable media placements that align with business objectives

• Experience in developing, managing and analyzing online promotion campaigns

Preferred Qualifications

• Proven experience in implementing A/B testing strategies for ad creatives, audiences or platforms, improving conversion or engagement rates

• Experience in audience and media planning with extensive knowledge in performance media analytics

• Ability to move between broad strategic alignment to deep specific approaches depending on the audience

• Provide thought leadership in emerging ad technology

• International media planning or buying experience

• Strong analytical skills with the ability to influence using data

• Entrepreneurial, with the ability to thrive in demanding situations with minimum supervision

• Comfort in a creative environment or organization

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $179,000 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.