Job Details

Description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

American Express Global Commercial Services (GCS) offers powerful backing and support that helps companies of all sizes gain financial savings, control and efficiency. We provide a suite of payment and lending products, solutions for travel and everyday business spending, cross border payments, global currency solutions, and business financing. The Global Commercial Services Marketing team is responsible for creating an end-to-end marketing strategy for our prospect & customer segments around the world.

Within Global Commercial Services Marketing, the Global and US Large Enterprises (G&L) Marketing vision is to deliver essential value to Prospects and Field colleagues through best-in-class B2B marketing. We collaborate with trusted internal and external partners to create globally recognized marketing assets to support our marketing initiatives and Field partners. This team owns and drives all G&L Marketing programs and are looking forward to fueling continued growth in 2025 and beyond.

The Senior Analyst- Digital Marketing will contribute to the G&L Marketing vision by owning or supporting new initiatives, enhancing existing channels or processes, and successfully executing campaigns (from initial submission to final approval) within the G&L Prospect & B2B Marketing team. The Senior Analyst will also collaborate with Marketing Channel Analysts & Managers, Creative Governance, Product, Brand Teams, Legal and Compliance to define campaigns. This role will then work with critical external partners to build and launch campaigns/assets into production. This Senior Analyst will have the opportunity to learn specialized skills such as paid media, website development, reporting, product marketing, project management, and relationship management, as well as becoming an expert on American Express systems, tools and cross functional teams.

This person will join a dynamic and cross functional team, collaborating closely with partners across the Enterprise to support a critical and strategic priority for the company – driving engagement via clear, consistent, and compelling messaging to Decision Makers in the G&L segment.

Key Responsibilities:

• Own the end-to-end development of campaigns, including initial creative briefing, applying legal feedback, socializing assets with field partners and other marketing teams, aligning on audience strategy and measuring effectiveness post-launch

• Build relationships with GCS Marketing team members and compliance reviewers to enhance cross collaboration

• Own and lead close partnerships with external vendors who are crucial to campaign success

• Keep a pulse on what channels, capabilities and tools broader marketing teams are leveraging to constantly improve and evolve our own programs

• Become an expert and go-to resource for marketing performance data, including leading monthly scorecard reporting on key insights, test and learn strategies and optimization recommendations

• Proactively communicate marketing progress, timelines, critical updates and upcoming priorities to leaders

Minimum Qualifications:

• Self-starter who can thrive in a rapidly changing, dynamic environment

• Experience leading collaboration across internal and external stakeholders to effectively partner on strategic priorities

• Ability to understand and interpret data sets and draw insights from the analysis

• Familiar with reporting tools such as Adobe Analytics

• Creative eye, with a passion for designing visually compelling and effective marketing communications in partnership with creative agencies

• Superior project management skills with ability to manage multiple priorities and initiatives

• Curiosity, a willingness to learn & a sense of ownership and accountability

• Excellent written and verbal communication skills with executive presence and ability to rally others around a vision

• Detail-oriented with a strong process mindset

• Proficient in MS Word, PowerPoint, Excel and Adobe

• Bachelor’s Degree Required

Preferred Qualifications:

• Experience working within highly regulated, compliance-oriented environments

• Experience developing marketing and creative strategies

• Website management and/or development experience

• Understanding of paid media channels, setting and reporting on KPIs and audience targeting

Qualifications

Salary Range: $55,000.00 to $105,000.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Job: Marketing

Primary Location: US-New York

Schedule Full-time

Req ID: 25009264