Job Details

Description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

The Global Commercial Services (GCS) US Small Business Marketing team is at the forefront of digital innovation and delivers highly engaging experiences to prospective business customers. The team strives to attract and convert new business customers through digital touch points to drive significant revenue growth for American Express. With innovative paid media tactics and creative, strategic partnerships with leading digital platforms and agencies, and a best-in-class website, the team delivers more than 50% of net new spend acquired from small business customers.

The Senior Manager, Site Analytics & Optimization will be a core member of the Prospect Marketing Site team, and will lead channel analytics and reporting, data targeting, forecasting and other strategic growth initiatives for the americanexpress.com Small Business website. He/she will focus on identifying and driving growth opportunities through always-on Shop optimization, using performance trends and key metrics to inform strategic decisions and continuous improvement.

This role requires strong organizational and execution skills, attention to detail, and the ability to work with multiple partners, in addition to being a strong communicator, collaborator, and problem solver. We are looking for a team player who is naturally curious and proactively seeks to find the “why” behind results. The Senior Manager of Site Analytics & Optimization will enhance the business decision-making process by providing insightful and analytical recommendations rooted in data, highlighting trends, risks, and opportunities.

Key Responsibilities:

• Provide and maintain regular reporting and tracking on Site channel performance

• Design, develop, and maintain performance dashboards to share across the organization and with senior leadership (making findings digestible and straightforward); Create reporting, data analysis, planning, and performance measurement for the Site team; regularly present these findings

• Help to understand and explain how marketing initiatives across Prospect Marketing are impacting products across the Card portfolio on Site; piece together data from different sources to tell a story

• Partner with various analytics teams to understand channel performance, translate data into insights, and optimize accordingly, influencing Site creative test and learn roadmap & initiatives

• Manage channel budget and results forecasting in partnership with internal Investment Optimization and Finance teams

• Lead the development of the channel forecast, monthly reporting, commentary, and risk/opportunities (R&O) process, striving for monthly forecast accuracy versus plan

• Be strategic and able to identify opportunities to initiate analysis that creates a positive impact on the business

• Support the amex.com channel team on additional strategic growth projects, as needed

• Lead two direct reports

Minimum Qualifications:

• 5-7 years of digital marketing, analytics, ecommerce, agency, or related experience preferred

• Strong Microsoft Excel skills, with experience analyzing complex data

• Strong Microsoft PowerPoint skills, with experience translating data into a story

• Highly organized—strong project management skills, attention to detail, and comfort operating autonomously in a fast-paced environment

• Strong relationship building skills and the ability to build effective relationships with internal and external partners

• Passion for digital marketing, with ability to identify relevant consumer behavior trends and the impacts of new technology

• Excellent communication skills (both verbal and written)

• “Team” mentality

Qualifications

Salary Range: $103,750.00 to $174,750.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers - Click to view the “ Know Your Rights ” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

Job: Marketing

Primary Location: US-New York-New York

Schedule Full-time

Req ID: 25020697