Job Details

Description

Senior Manager, Venue Retention Marketing

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

Resy is the American Express global dining platform. Our mission is to power the world’s best restaurants, using technology to imagine the future of hospitality. Our customers discover the amazing world of restaurants thanks to our content-rich website and innovative mobile app. Our diners are insiders, and we love having them at the table.

Resy sits within American Express Global Dining, part of the U.S. Consumer Services organization.

The team is responsible for reimagining hospitality and redefining the way restaurants and diners connect through a single network.

Interested in joining our team of restaurant-obsessed explorers? Right this way.

About the Role:

We are seeking a strategic, data-driven marketer to lead venue retention strategies across Resy and Tock within the American Express Global Dining Network. Reporting to the Director of Venue Retention and Lifecycle Marketing, this role will define and execute cross-channel marketing campaigns that engage, educate, and retain partners on our platforms.

This person will own Resy’s restaurant value narrative and go-to-market strategy, shaping how we communicate our differentiated offerings to venues. The ideal candidate blends strategic thinking with operational excellence – able to set a compelling marketing vision, while seamlessly managing the day-to-day execution of integrated initiatives.

Key Responsibilities:

• Support the Director of Retention Marketing in defining and owning the brand experience for venues across their lifecycle, working closely with Account Teams and Guest Marketing to implement.

• Manage the B2B lifecycle marketing strategy, delivering relevant and timely value messaging that drives brand loyalty and product engagement across channels (email, social, paid media, content, website, etc.). Coordinate with customer-facing teams to identify needs and marketing teams to execute.

• Define and evolve the core value narrative, articulating why venues should choose–and stay with–Resy and Tock. Manage the Marketing Team’s Claims Database, ensuring we maintain accurate, data-backed proof points that quantify Resy’s value to venues.

• Own how Resy merchandizes American Express’s enterprise value (eg. Global Dining Access, Resy Credit, merchant resources, etc.) as a core competitive differentiator/proof point for venues.

• Lead initiatives to personalize venue messaging based on Resy, Amex, and partner data. Coordinate with Resy and Amex teams to architect and execute marketing programs.

• Partner with Restaurant Enablement and other cross-functional teams to ensure venue-facing teams are equipped with tools, value-added services, and messaging needed to achieve retention goals. Coordinate with Guest Marketing team to deliver value-added services (eg.MaaS).

• Manage and mentor a Senior Analyst responsible for executing lifecycle marketing strategies and managing the B2B email program.

Qualifications:

• 5-7 years of experience in retention, loyalty, or lifecycle marketing, ideally within B2B, SaaS, or hospitality technology environments.

• Demonstrated ability to develop and execute customer lifecycle strategies, with a strong understanding of partner/merchant behaviors and needs.

• Exceptional communication skills and the ability to build strong relationships to effectively collaborate and influence across teams.

• Highly analytical, with experience translating data and insights into clear messages and strategies.

• Excellent project management, high attention to detail, and strong organizational skills; comfortable orchestrating multiple concurrent campaigns and stakeholders.

• Experience leading and developing junior team members.

• Passion for restaurants and the hospitality industry.

Qualifications

Salary Range: $103,750.00 to $174,750.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

Job: Marketing

Primary Location: US-New York-New York

Other Locations: US-Illinois-Chicago

Schedule Full-time

Req ID: 26000241