Job Details

Description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

This role is part of Enterprise Digital, specifically the Enterprise Acquisition Product and Platform Team (EAPP). EAPP is centered around investing in the acquisition process and products to full growth and new accounts acquired across a range of products.

Overview

We are looking for a visionary and strategic Director of Acquisition Digital Product Management to lead a team of product managers focused on designing and optimizing digital acquisition journeys. In this role, you will be responsible for the strategy, execution, and performance of our acquisition experience across digital channels. You will manage a team of 4–6 product managers, ensuring seamless execution, cross-functional alignment, and continuous improvement of the acquisition funnel.

This role is ideal for a leader who combines strategic thinking, digital expertise, and operational rigor to drive customer growth, deliver exceptional user experiences, and meet business goals in a compliant and customer-first way.

Key Responsibilities

• Leadership & Team Development

• Lead, mentor, and develop a team of 4–6 product managers, fostering a culture of innovation, accountability, and collaboration.

• Establish clear goals, provide coaching, and ensure consistent delivery of high-quality digital products.

• Strategic Ownership

• Define the long-term vision and strategy for acquisition apply experiences, aligning with enterprise growth goals.

• Partner with key stakeholders to create and deliver on the roadmap, setting priorities that balance business impact, customer needs, and regulatory requirements.

• Experience Management

• Oversee the end-to-end acquisition journey, ensuring it is seamless, accessible, and optimized for conversion.

• Partner with Design and User Experience teams to drive human-centered design principles across all digital touchpoints.

• Operational Excellence

• Ensure acquisition journeys meet all accessibility, security, and compliance requirements.

• Oversee quarterly control testing, RCSA activities, and policy alignment for acquisition experiences.

• Drive measurement frameworks, reporting, and KPIs for acquisition funnel performance.

• Cross-Functional Collaboration

• Work closely with Analytics, Design , Marketing, Legal/Compliance, Engineering, and Operations to deliver cohesive and compliant acquisition experiences.

• Serve as the primary business owner and advocate for the acquisition experience in enterprise forums.

• Innovation & Growth

• Introduce new capabilities, testing strategies, and technologies to continuously improve acquisition.

• Stay informed on digital trends and competitor strategies to keep the business at the forefront of customer acquisition.

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.

• 5-8 years of experience in digital product management, with at least 3 years in a leadership role managing product managers.

• Proven track record of driving acquisition or growth initiatives at scale, ideally in a regulated industry.

• Strong knowledge of digital funnels, conversion optimization, and data-driven decision-making.

• Experience with A/B testing, analytics platforms, and customer feedback loops.

• Deep familiarity with accessibility standards (WCAG) and regulatory considerations.

• Exceptional leadership, communication, and stakeholder management skills.

• Ability to balance strategy and execution, with a strong sense of accountability for results.

Success in this role looks like:

• A high-performing team of empowered product managers delivering impactful results.

• Acquisition journeys that are seamless, compliant, and continuously optimized for conversion.

• Strong partnerships with marketing, technology, and compliance teams to accelerate delivery.

• Clear visibility into performance, risk, and customer outcomes across acquisition channels.

• Tangible growth in customer acquisition and digital adoption.

Qualifications

Salary Range: $144,250.00 to $256,250.00 annually bonus equity (if applicable) benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions

Job: Product

Primary Location: US-New York-New York

Other Locations: US-Arizona-Phoenix

Schedule Full-time

Req ID: 25021013