Job Details

Creative Lead - Video & Design Content

Sunnyvale, California, United States

Support and Service

Summary

Posted: Sep 10, 2025

Weekly Hours: 40

Role Number: 200618978-3956

The people here at Apple don’t just craft products - they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of these people that supports the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it.

AppleCare is the proven leader in providing world-class support, serving millions of customers around the world. The AppleCare Digital team is looking for a passionate and visionary Creative Lead to help drive the creative direction of our Social and on-Domain content. In this role, you’ll work under the direction of the Creative Manager, alongside fellow Creative Leads, and closely with a team of Producers, Motion Artists, Editors, Designers, Writers, and Strategists to bring intuitive and effective support content to life.

If you are a collaborative, strategic, and imaginative creative leader; a mentor and partner; a passionate advocate for how-to and educational content; and are always looking ahead to what’s next — we want to hear from you!

Description

Direct the creative development of content from in-briefing to publication, ensuring that it meets the standards of quality, engagement, accuracy and tone that befits the Apple Brand.

Work as part of a dedicated team, passionate about excellent design in accordance with project constraints and parameters.

Animation, photography, design, and illustration direction experience are core to the role, with experience both pitching creative and leading creative vision from concept through delivery.

Bring a strong eye for art direction and a deep understanding of brand identity in order to develop, maintain and evolve a unique style guide of standards for the content.

Partner effectively and enthusiastically with fellow Creative Lead(s) on a range of projects, topics and needs

Participate on projects that demand both conceptual and functional thinking, partnering with cross-functional teams and leadership effectively.

Conceptualize, build storyboards and otherwise ideate for both design and animation, using different styles and approaches for deliverables as needed.

Operate with flexibility, responding swiftly to new information, opinions, and directions to shift strategically when needed.

Using a keen understanding of video production and business needs, develop and maintain a detailed and scalable approach to deliverables.

Dive deep into the details while also steering towards big picture objectives.

Innovate and drive best-practices for an efficient post-production graphics pipeline & workflow.

Minimum Qualifications

• 7+ years creating and producing video and/or graphic design content. Apple or other creative agency experience a plus.

• 7+ years of creative direction

• 7+ years working with designers (in-house or digital creative agency)

• BA/BFA degree in Graphic Design, Motion Graphics, or other related subject area.

• Strong eye for art direction across digital subject areas including photography, animation, live action, and compositing.

• Experience working on templatized, sustaining content as well as special campaigns, with an expert ability to ideate and create innovative and visually appealing work across a broad range of media.

• Keen interpersonal skills to work on a wide range of multiple projects in a manner that can be shared with the team.

• Excellent communication skills and collaborative energy to work with a team to find simple solutions to complex problems.

• Curiosity and passion for design — with a keen awareness of the evolving landscape of available tools, technologies, resources, and trends.

• Resourcefulness and a strong sense of initiative in finding solutions.

• Aptitude for seeing around corners to ensure awareness of bigger problems and opportunities ahead.

• Dynamic, vivid communication style, capable of real-time creative problem-solving in conversation and conveying a strong point of view for design solutions.

• Ability to cut through ambiguity and find the path forward, despite uncertainty or challenges.

Preferred Qualifications

• Passion for educational, how-to content and a drive to transform the customer experience through design, storytelling, technology, and creativity

• A portfolio that showcases creative innovation, versatility, and a deep understanding of design concepts

• Experience building real, positive relationships not only with fellow creatives who span disciplines (producers, motion designers, graphic designers, writers and strategists) but with specialists less directly tied to content creation.

• A deep passion for and understanding of the Apple Brand and its products

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,800 and $274,500, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html)

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation.

Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.