Job Details

Description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

American Express entered the travel agency business in 1915 and today is one of the world’s largest luxury travel and lifestyle service networks. The Travel & Lifestyle Services (TLS) business provides exclusive access, differentiated value, extraordinary service, and unrivaled expertise to premium Card Members seeking leisure or business travel, as well as a variety of lifestyle services. The TLS COE (Center of Excellence) is tasked with uniting the travel and lifestyle benefits and strategic travel partner relationships globally to create structured and focused plans towards advanced Card Member engagement with Amex travel benefits.

The Global Strategic Partnerships and Marketing (GPM) within TLS/American Express Travel brings together the best travel partners in the world to create unparalleled value and unforgettable experiences across the travel journey - and amplifies this to Card Members wherever they are.

The Senior Analyst, Email Marketing will be responsible for leading our TLS owned email marketing curriculum and strategy, focusing on deepening engagement with our card members and elevating our travel partners and programs, inclusive of Fine Hotels Resorts, The Hotel Collection, and the International Airline Program. This Senior Analyst will lead creative development, journey & targeting enhancements, performance analysis, and unlocking new communications through the channel, ensuring flawless operational excellence throughout the execution process.

Key Responsibilities:

• Optimize and deliver a customer-first, behavior-based email marketing curriculum with AmexTravel.com engagers and bookers

• Convert Card Members to book through Amex Travel and gain a larger share of their travel spend through the development and enhancement of targeted communications, highlighting relevant Amex Travel partners and programs within the messaging

• Support contractual and strategic partner marketing in email communications

• Own end to end email marketing execution, from creative brief development to ongoing reporting and analysis of campaign

• Work closely with external creative agency to optimize messaging and creative to drive greater results

• Partner with key enterprise partners (Amex Travel Marketing and Analytics, Legal, Card Marketing Teams) and have a strong understanding of key platforms to unlock new targeting, segmentation and creative opportunities across our email curriculum

• Analyze results and budget monthly to continuously drive optimizations and efficiencies through our email marketing

• Ensure ongoing operational excellence by owning email-related controls and testing

Preferred Qualifications:

• 2 years of marketing experience; experience in email marketing preferred

• Data-driven marketer who leverages insights to develop new and impactful customer-first strategies

• Strong organization and project management skills; with strong attention to detail, ability to prioritize and flawlessly execute on multiple projects and timelines

• Ability to build strong relationships, seamlessly collaborate, and influence cross functional business partners

• Superior written and verbal communication skills

• Have a “can do” attitude towards problem solving and lead with a solution-oriented approach

• Bachelor’s Degree required

Qualifications

Salary Range: $55,000.00 to $105,000.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

Job: Marketing

Primary Location: US-New York-New York

Schedule Full-time

Req ID: 25009287